Wednesday, 06 April 2011 00:00

Web 2.0 Pays Off

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The number of businesses using social networking, blogs and other Web 2.0 technology continues to increase, according to a survey by McKinsey & Co. More than 65% of respondents said they use Web 2.0, with social networking being the most popular technology, and 90% of those companies reported at least one measurable business benefit. How is your company using Web 2.0? (Or is it?)

McKinsey & Company recently released the results of a survey of how more than 3,200 companies in a range of regions and industries use Web 2.0 tools and technologies. Companies were asked about the business benefits and organizational impact of 12 Web 2.0 technologies: blogs, mashups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS, social networking, tagging, video sharing and wikis.

In this fourth year of the study, Web 2.0 continues to grow. Two-thirds of the respondents reported using Web 2.0 tools in their organizations. The percentage of companies using social networking (40 percent) and blogs (38 percent) rose significantly, as did the number of employees using Web 2.0.

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1 comment

  • Comment Link Ben Steller Thursday, 29 November 2012 23:13 posted by Ben Steller

    I know that today that Web 2.0 is the real deal today, but I would not be surprised that we will see a 360 turn on our marketing techniques due to how fast the internet is changing.

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