Wednesday, 01 January 2014 10:12

Gioviale: Jan 2014 Fav Font Featured

Graphic designers with a lust for lettering are constantly seeking scripts balanced neatly on the sweet spot suited for exuberant editorial work and messages of cheer. Neither frivolous nor strict. Gioviale, satisfies that need.

Your work may call for a script that is handsome without being overly formal, that is merry, playful, and, like a good Italian pastry dough, hasn't been overly handled until it is left stiff and flat. Use Gioviale to create something tasty, al dente, a touch ornate yet fluent and full of life. Its versatility is exemplified in its greater readability at small sizes compared to other scripts, as well as the included alternates and swashes.

 

Scripts with a hand-lettered look often take on one of two personalities. Some are formal, with heavy flourishes that threaten to sacrifice readability. They are regal, make a statement, yet are so meticulously constructed that they seem chiseled in stone and inflexible. But, oh how exquisitely beautiful they can be.

What’s the usual alternative? Italic text faces. Though modern and readable, with the little twist that italics carry, they can have a manufactured appearance, a mass-market profile that robs your work of the personable quirkiness of the handmade and unique. But, still, they cast a respectable, clean, and professional profile.

What inhabits the space between these, an uncompromising tool that, in your hands, conveys conviviality, grace, and spunk?

Gioviale glides in to fill that formerly scanty typographical niche, a hybrid of an italic text face and a script, flowing with flair and elegance, and, somehow, carrying just a hint of tailored and clean, structured underpinnings. It reveals that elegance needn't be serious, just the result of serious craftsmanship.

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