Friday, 05 October 2012 00:00

Hipster Script: October 2012 Fav Font

The award-winning Hipster Script by Alejandro Paul is based on a style of hand lettering that was created for advertising in the 1940s and 1950s yet stills looks fresh today. While the lettershapes have their roots in copperplate script styles, it's the tool that made the difference.

Painting the letters on board or paper with a round brush, the artist created thinner and thicker strokes by exerting less or more pressure, varied letterforms according to context, interrupted the connected flow by lifting the brush. A faithful digitization must emulate all these aspects of brush lettering, and Hipster Script does it very well. Have a close look at the various letter combinations in the sample above, such as the recurring "-er", or letter pairs such as "ee" and "ll". These variations are selected automatically for specific combinations using OpenType's Contextual Alternates function. The result is a convincing imitation of hand-painted letters. Use with OpenType-enabled layout software!


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1 comment

  • Comment Link Kelley Tory Thursday, 29 November 2012 19:55 posted by Kelley Tory

    It is amazing how much meaning is put into art. Many people do not realize that, but when they do, they end up in shock an awe.

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